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I keep hearing this term “digital intimacy” lately, especially after the pandemic. Is this something businesses should really care about? Or is it just a buzzword for the loneliness people feel online? Would love to hear thoughts on whether this shift is real or exaggerated.

Digital intimacy is becoming more than a trend—it’s a response to how people now form relationships in a digital-first world. There’s a solid article on it here: https://www.forbes.com/sites/forbesbusinesscouncil/2024/02/06/the-emergence-of-digital-intimacy-and-what-it-means-for-businesses/?sh=207c00474c06 . Dmitry Volkov explains that platforms are evolving to meet emotional needs virtually, not just serve content. It’s not hype—companies are designing tools that help people feel more emotionally connected, even in completely online spaces.